![]() ![]() In Wanting, Burgis also goes beyond theory to offer a valuable toolkit for freeing ourselves from chasing unfulfilling desires. For leadership, the key to overcoming this conflict is developing intentional, rather than blind, desire-understanding hidden rivalries and rethinking motivations to unlock innovation and collaboration. The more we want the same things, the more we compete for them. ![]() In his new book, Wanting, serial entrepreneur LUKE BURGISmakes a startling case about the hidden forces that shape our desires-mimetic theory: the truth about the human condition, your job, and your life.įew have yet heard of mimetics-the concept that desire is a social construct-but it is simultaneously a tool to build unity and the fuel for cycles of conflict. The billion-dollar question of business, politics, even the foundation of society itself-why do we want the things that we want? It is both shocking and revealing that everything we desire, do, or create is powerfully influenced by those around us. ![]()
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